Secondary offerings
Five shapes the main ladder doesn’t cover.
Varies — 4 weeks to ongoing
Operators whose situation doesn't map cleanly to the Lifeline, Audit, Personal Brain Install, or Company Install.
Coaching retainers. Workflow sprints. Training cohorts. AI strategy advisory. The offerings outside the install ladder, scoped on the Diagnostic Call when the shape of what you need doesn’t match a primary offer.
Why secondary offerings exist.
The main ladder covers the most common shapes — one-hour focused calls, paid diagnostics, productized installs for individuals, and company-wide rollouts. Most conversations land cleanly in one of those four.
Some don’t. The shapes here exist for situations where the right offer isn’t on the main ladder — coaching a specific role, sprinting on a single workflow, training a cohort, or providing ongoing strategic advisory without a deployment. These get scoped on the Diagnostic Call when we figure out together that one of them is what fits.
They’re listed here so you can see the shape before the call, not because they’re self-serve. Every secondary engagement starts with a conversation about whether it’s actually the right fit.
The five shapes
Pick the one that fits.
1-on-1 Coaching · $1,500/mo
6-month commit. Two 90-min sessions/month + async. Senior operators who want a structured monthly relationship rather than ad hoc calls.
Workflow Sprint · $5–15K
2–4 weeks. ONE specific workflow installed end-to-end. Production-ready outcome. Not a brain install — vertical depth on a single workflow.
Open Cohort · $1,500/seat
4 weeks. Mixed-company cohort, ~12 seats. Hands-on, project-based, you ship something real by week 4.
Closed Cohort · $25K
Up to 8 seats. Same curriculum, private for one company. Customized to your use cases. Ships internal tooling the company keeps.
Strategy Advisory · $2,500–5,000/mo
Monthly executive briefings + quarterly reviews + on-call response. For leadership that wants a senior advisor without a full Company Install.
“Different shapes of engagement for different shapes of work. The main ladder covers the common cases; these cover the rest.”
Not sure which?
The Diagnostic Call scopes the right shape.
These offerings aren't self-serve — every engagement starts with a conversation about whether it's actually the right fit or whether you should be doing something else.
Which one is probably right for you.
Senior operator wanting structured monthly support: Coaching Retainer.
One specific workflow is the bottleneck: Workflow Sprint.
You want to learn to build with agents alongside peers: Open Cohort.
You want your team trained together on your specific use cases: Closed Cohort.
You’re leadership and want a strategic advisor without the full install: Strategy Advisory.
If none of these fit, the answer is probably one of the four primary offers. The Diagnostic Call is where we figure it out.
Common questions
Asked, answered.
Why aren't these on the main ladder?
Because they’re narrower-shape engagements that don’t fit the ladder’s "size of the deliverable" axis. The ladder is sized by who owns the brain. These are sized by the kind of work being done — coaching, sprinting, training, advising. Different axis, different decision.
Can I combine these with a primary offer?
Yes. The most common combos: Audit + Coaching Retainer (post-audit ongoing support). Personal Brain Install + Workflow Sprint (the brain is built, then we sprint on a specific workflow). Company Install + Closed Cohort (the install lands, then the team gets trained together). Combinations are scoped on the Diagnostic Call.
Are these scoped on the Diagnostic Call?
Yes. Unlike the primary ladder where you can book a specific offer directly, secondary offerings start with the Diagnostic Call so we can confirm the shape together before committing. The booking links on each detail page route to the Diagnostic Call.
Adjacent paths
Where this connects.
Start with the Diagnostic Call.
The Diagnostic Call commits to nothing. If this install isn’t the right shape for your work, I’ll tell you what is.
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